Project Goals
I was tasked with designing a logo for an iPad mobile POS solution titled “SmartSwipe.” The design was inspired by the motion of a swiped card which I used to create the “S” shape for the icon. This one was a bit more organic rather than using shape guides to form the letter. I then used different color overlays to add motion and more interest. I paired the icon design with an italicized typeface to share that motion effect we were trying to capture.
My Process
01
I gather information from the client regarding what their company does. I inquire if they have already decided on a specific typeface and a color scheme which I can reference. If not, I will go ahead and help them decide on one by offering samples. I draft up simple designs using the information as a starting point, which usually are doodles.
02
After my initial drafts have been mocked up, I begin to refine what I have using Adobe software such as Illustrator. I use shapes as guides to help form the icon and add the requested typeface for the text.
03
I submit the drafts along the way and wait for approval and requested changes. Often times, there will be a couple of back and forth communication until the final version is complete and the client is happy with how it looks. Once approved, I prepare the file and send it off to them. Using a vector based software, the logo is both web and print friendly.
Project Details
Font Family
Kanit
AaBb
Color Swatches
#005fad
#0081d0
#4c4c4c
#ffffff
Software Used
Adobe Illustrator
Adobe Photoshop
SmartSwipe Branding
Final Output
Branding design for our SmartSwipe Mobile App Solution.